About me:

For nearly two decades, my professional life has been broadly dedicated to one question: Why do people do what they do? As a cognitive psychologist and experimental researcher, I’ve spent my career in labs and classrooms dissecting the nuances of human decision-making, learning, and behavior. But recently, I found myself wanting to move beyond the theory of behavior and toward the application of it. I realized that the people I studied in my research are the same “users” who navigate complex digital products every day.

The Pivot: I’ve recently completed the Google UX Design Professional Certificate to translate my 19+ years of research rigor in psychological science to the world of user experience. While I am "new" to industry-standard design tools, I am a veteran in:

• Deciphering user friction (I call it cognitive load)

• A/B testing and usability studies (methodological design)

• Key Performance Indicators and success metrics (dependent variables)

• Actionable product insights (synthesizing complex data)

The Goal: I’m not looking to leave my background behind; I intend to give it a new home. I want to help teams build products that don’t just look good aesthetically, but actually work with the grain of the human brain to enhance usability and accessibility.

In my shift to UX research and product design, it’s a "Day 1" feeling backed by ~20 years of expertise. If you’re working on something that needs a deep dive into human behavior—or if you’ve made a similar leap from academia to industry—let’s connect!