Founding Product Designer and UX Researcher operating at the intersection of advanced cognitive science and digital interface design.
For over two decades, my career has been dedicated to two lines of inquiry: understanding how the human brain processes information and what drives decision-making behavior. As a cognitive psychologist, published researcher, and former university professor, I spent years in labs dissecting cognitive bias, mental models, and human error. Today, I translate that exact scientific rigor into intuitive, high-converting digital products.
Founding Product Designer and UX Researcher operating at the intersection of advanced cognitive science and digital interface design.
For over two decades, my career has been dedicated to two lines of inquiry: understanding how the human brain processes information and what drives decision-making behavior. As a cognitive psychologist, published researcher, and former university professor, I spent years in labs dissecting cognitive bias, mental models, and human error. Today, I translate that exact scientific rigor into intuitive, high-converting digital products.
Click or tap on the image below to view my CV:
Click or tap on the image below to view my CV:
PRODUCT DESIGN MEETS BEHAVIORAL SCIENCE 🧠
I approach product design through a dual lens of behavioral strategy and precision in implementation. Because I deeply understand attention, memory, and perception, I build interfaces that actively reduce cognitive load and seamlessly align with user mental models.
🛠️ Design & Execution: Architecting scalable Design Language Systems (tokens, components, typography, and motion), wireframing, and creating high-fidelity prototypes in Figma.
🔬 Research & Discovery: Leveraging mixed-methods (qualitative interviews to quantitative behavioral telemetry, A/B testing, and eye-tracking techniques) to uncover unmet user needs.
📊 Data-Driven Strategy: Synthesizing complex behavioral datasets into actionable UX improvements, directly tying design decisions to core product KPIs.
PRODUCT DESIGN MEETS BEHAVIORAL SCIENCE 🧠
I approach product design through a dual lens of behavioral strategy and precision in implementation. Because I deeply understand attention, memory, and perception, I build interfaces that actively reduce cognitive load and seamlessly align with user mental models.
🛠️ Design & Execution: Architecting scalable Design Language Systems (tokens, components, typography, and motion), wireframing, and creating high-fidelity prototypes in Figma.
🔬 Research & Discovery: Leveraging mixed-methods (qualitative interviews to quantitative behavioral telemetry, A/B testing, and eye-tracking techniques) to uncover unmet user needs.
📊 Data-Driven Strategy: Synthesizing complex behavioral datasets into actionable UX improvements, directly tying design decisions to core product KPIs.
PRODUCT DESIGN MEETS BEHAVIORAL SCIENCE 🧠
I approach product design through a dual lens of behavioral strategy and precision in implementation. Because I deeply understand attention, memory, and perception, I build interfaces that actively reduce cognitive load and seamlessly align with user mental models.
🛠️ Design & Execution: Architecting scalable Design Language Systems (tokens, components, typography, and motion), wireframing, and creating high-fidelity prototypes in Figma.
🔬 Research & Discovery: Leveraging mixed-methods (qualitative interviews to quantitative behavioral telemetry, A/B testing, and eye-tracking techniques) to uncover unmet user needs.
📊 Data-Driven Strategy: Synthesizing complex behavioral datasets into actionable UX improvements, directly tying design decisions to core product KPIs.
PROFESSIONAL IMPACT 💼
⚡ Founding Product Designer at SideKix HQ: Currently serving as the product design lead for an AI-powered SaaS platform. I established the foundational design language, led a cross-functional design pod, and delivered end-to-end UX/UI work. My executive-level research presentations directly defined core parts of the product roadmap for the user experience in areas such as membership pricing structures, adult learning & training modules, and onboarding.
🏛️ Assistant Teaching Professor & Lab Director at Penn State: Directed massive research operations (managing 35+ assistants and 500+ participants per semester) evaluating how users respond to information under uncertainty, and conducted empirical research that directly informs modern onboarding flows, default pre-selections, and information architecture.
I hold a Ph.D. in Cognitive Psychology and a Professional Certificate in UX Design. If you are building complex SaaS platforms, AI products, or digital experiences that require a product designer backed by 20+ years of behavioral science & research expertise, let’s connect!
PROFESSIONAL IMPACT 💼
⚡ Founding Product Designer at SideKix HQ: Currently serving as the product design lead for an AI-powered SaaS platform. I established the foundational design language, led a cross-functional design pod, and delivered end-to-end UX/UI work. My executive-level research presentations directly defined core parts of the product roadmap for the user experience in areas such as membership pricing structures, adult learning & training modules, and onboarding.
🏛️ Assistant Teaching Professor & Lab Director at Penn State: Directed massive research operations (managing 35+ assistants and 500+ participants per semester) evaluating how users respond to information under uncertainty, and conducted empirical research that directly informs modern onboarding flows, default pre-selections, and information architecture.
I hold a Ph.D. in Cognitive Psychology and a Professional Certificate in UX Design. If you are building complex SaaS platforms, AI products, or digital experiences that require a product designer backed by 20+ years of behavioral science & research expertise, let’s connect!
PROFESSIONAL IMPACT 💼
⚡ Founding Product Designer at SideKix HQ: Currently serving as the product design lead for an AI-powered SaaS platform. I established the foundational design language, led a cross-functional design pod, and delivered end-to-end UX/UI work. My executive-level research presentations directly defined core parts of the product roadmap for the user experience in areas such as membership pricing structures, adult learning & training modules, and onboarding.
🏛️ Assistant Teaching Professor & Lab Director at Penn State: Directed massive research operations (managing 35+ assistants and 500+ participants per semester) evaluating how users respond to information under uncertainty, and conducted empirical research that directly informs modern onboarding flows, default pre-selections, and information architecture.
I hold a Ph.D. in Cognitive Psychology and a Professional Certificate in UX Design. If you are building complex SaaS platforms, AI products, or digital experiences that require a product designer backed by 20+ years of behavioral science & research expertise, let’s connect!
