DESIGNS THAT MAKE SENSE
DESIGNS THAT MAKE SENSE
DESIGNS THAT MAKE SENSE
TO THE PEOPLE WHO USE THEM.
TO THE PEOPLE WHO USE THEM.
TO THE PEOPLE WHO USE THEM.
Design and research grounded in how
Design and research grounded in how
Design and research grounded in how
people perceive, decide, and understand.
people perceive, decide, and understand.
people perceive, decide, and understand.
Every design, from a default setting to an onboarding flow, meets the same shortcuts, blind spots, and quiet assumptions in the people who use it. I draw on two decades in cognitive science to design the choice architecture that helps shape what a person understands and does next, often before they notice a choice is being made.
Every design, from a default setting to an onboarding flow, meets the same shortcuts, blind spots, and quiet assumptions in the people who use it. I draw on two decades in cognitive science to design the choice architecture that helps shape what a person understands and does next, often before they notice a choice is being made.
Every design, from a default setting to an onboarding flow, meets the same shortcuts, blind spots, and quiet assumptions in the people who use it. I draw on two decades in cognitive science to design the choice architecture that helps shape what a person understands and does next, often before they notice a choice is being made.
